Hey Skyleaders! 👋
If you want to take your targeting to the next level, combining Lists + AI Enrichment is the way to go. This approach helps you build a super precise Ideal Customer Profile (ICP) and reach only the most relevant prospects.
In this guide, we’ll walk you through two powerful use cases:
Case 1: Account-Based Targeting 🏢
This approach is perfect when you want to start from companies first, and then find the right people inside them.
Step 1: Find Companies in Sales Navigator
Start by building a highly targeted company search in Sales Navigator.
Use filters like:
- Keywords
- Company size
- Industry
- Location
The more precise your filters are, the better your results will be. 💡
Step 2: Import Companies into Skylead
Once your search is ready:
- Copy the Sales Navigator URL
- Go to Lists in Skylead
- Paste the URL to import companies
Skylead will automatically pull all companies from your search.
Step 3: Enrich Company Data
Use the Enrich Company step to gather additional data such as:
- Company domain
- Website
- Industry details
- Other relevant firmographic data
This gives you a solid foundation for deeper analysis. Here you can find a guide on how to enrich the company.
Step 4: Classify Companies with AI
Now comes the powerful part—AI classification.
Create an AI prompt that:
- Visits the company website
- Analyzes their business
- Determines if they match your niche
Here are some examples of what you can classify:
- B2B vs B2C
- Product vs Service company
- Specific niche (e.g., social media marketing agency)
- Pricing visibility (public vs enterprise)
- Price range (above/below X)
- Funding signals (e.g., recent investment news)
👉 The possibilities are practically unlimited. Here you can find the guide for the enrichment using the AI prompt.
Step 5: Extract Key Insights
AI will return multiple data points, but you only need the ones that matter.
Extract the specific value you care about (e.g., “B2B”) into a new column.
Step 6: Filter Your ICP
Now filter your list based on your criteria.
For example:
- Keep only B2B companies
- Remove everything else
At this point, you’ve defined your Ideal Customer Profile (ICP).
Step 7: Find Leads & Launch Campaign 🚀
Finally:
- Find leads within those companies
- Assign them to your campaign
You’re now targeting highly qualified prospects only. 💪
Case 2: Contact-Based Targeting 👤
This approach is ideal when you already have leads (contacts) and want to qualify them further.
Step 1: Import Leads
You can start from:
- A CSV file (external source)
- LinkedIn Basic Search
Upload or import them into a List in Skylead.
Step 2: Enrich Contact Data
Use Enrich Contacts to get detailed information such as:
- Job title
- Current company
- Experience
- Skills
- Even their LinkedIn posts
This gives you a full picture of each lead.
Step 3: Classify Leads with AI
Use AI to analyze and categorize your leads.
Here are some powerful classification examples:
- Decision-makers (CEO, Founder, Head of, C-level)
- Department (Sales, Marketing, HR, etc.)
- Gender (if relevant for your use case)
- Expertise based on experience, skills, and About section
- Specific technologies or services they work with
- Certifications or skills
- Posting behavior (e.g., posting about a certain topic)
Step 4: Extract Relevant Data 📊
Just like in the account-based flow:
- Extract the key result from AI output
- Save it into a new column
Example: “Decision Maker = Yes”
Step 5: Filter Your ICP 🎯
Now filter your list based on that new column.
Keep only leads that match your criteria and remove the rest.
Final Thoughts 💡
By combining:
- Lists
- AI Enrichment
…you can build extremely precise targeting and avoid wasting time on irrelevant prospects. ⏳
Whether you start from companies or contacts, this workflow helps you:
- Define your ICP clearly
- Improve campaign performance
- Increase reply rates
Give it a try and let AI do the heavy lifting for you. 😉
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