How to Use AI Enrichment to Find Your Ideal Customers in Skylead – Knowledge Base

Hey Skyleaders! 👋

If you want to take your targeting to the next level, combining Lists + AI Enrichment is the way to go. This approach helps you build a super precise Ideal Customer Profile (ICP) and reach only the most relevant prospects.

In this guide, we’ll walk you through two powerful use cases:

Account-based targeting 🏢
Contact-based targeting 👤

Case 1: Account-Based Targeting 🏢

This approach is perfect when you want to start from companies first, and then find the right people inside them.

Step 1: Find Companies in Sales Navigator

Start by building a highly targeted company search in Sales Navigator.

Use filters like:

Keywords
Company size
Industry
Location

The more precise your filters are, the better your results will be. 💡

Step 2: Import Companies into Skylead

Once your search is ready:

Copy the Sales Navigator URL
Go to Lists in Skylead
Paste the URL to import companies

Skylead will automatically pull all companies from your search.

Step 3: Enrich Company Data

Use the Enrich Company step to gather additional data such as:

Company domain
Website
Industry details
Other relevant firmographic data

This gives you a solid foundation for deeper analysis. Here you can find a guide on how to enrich the company.

Step 4: Classify Companies with AI

Now comes the powerful part—AI classification.

Create an AI prompt that:

Visits the company website
Analyzes their business
Determines if they match your niche

Here are some examples of what you can classify:

B2B vs B2C
Product vs Service company
Specific niche (e.g., social media marketing agency)
Pricing visibility (public vs enterprise)
Price range (above/below X)
Funding signals (e.g., recent investment news)

👉 The possibilities are practically unlimited. Here you can find the guide for the enrichment using the AI prompt.

Step 5: Extract Key Insights

AI will return multiple data points, but you only need the ones that matter.

Extract the specific value you care about (e.g., “B2B”) into a new column.

Step 6: Filter Your ICP

Now filter your list based on your criteria.

For example:

Keep only B2B companies
Remove everything else

At this point, you’ve defined your Ideal Customer Profile (ICP).

Step 7: Find Leads & Launch Campaign 🚀

Finally:

Find leads within those companies
Assign them to your campaign

You’re now targeting highly qualified prospects only. 💪

Case 2: Contact-Based Targeting 👤

This approach is ideal when you already have leads (contacts) and want to qualify them further.

Step 1: Import Leads

You can start from:

A CSV file (external source)
LinkedIn Basic Search

Upload or import them into a List in Skylead.

Step 2: Enrich Contact Data

Use Enrich Contacts to get detailed information such as:

Job title
Current company
Experience
Skills
Even their LinkedIn posts

This gives you a full picture of each lead.

Step 3: Classify Leads with AI

Use AI to analyze and categorize your leads.

Here are some powerful classification examples:

Decision-makers (CEO, Founder, Head of, C-level)
Department (Sales, Marketing, HR, etc.)
Gender (if relevant for your use case)
Expertise based on experience, skills, and About section
Specific technologies or services they work with
Certifications or skills
Posting behavior (e.g., posting about a certain topic)

Step 4: Extract Relevant Data 📊

Just like in the account-based flow:

Extract the key result from AI output
Save it into a new column

Example: “Decision Maker = Yes”

Step 5: Filter Your ICP 🎯

Now filter your list based on that new column.

Keep only leads that match your criteria and remove the rest.

Final Thoughts 💡

By combining:

Lists
AI Enrichment

…you can build extremely precise targeting and avoid wasting time on irrelevant prospects. ⏳

Whether you start from companies or contacts, this workflow helps you:

Define your ICP clearly
Improve campaign performance
Increase reply rates

Give it a try and let AI do the heavy lifting for you. 😉