Enrichment actions

Hey there, 

Let's learn how to turn basic contact and company data into actionable insights with just a few clicks. 🚀

Enrichment Actions help you automatically collect additional information about your contacts and companies without leaving the platform. Whether you're looking for verified emails, company news, hiring signals, or personalized icebreakers, these actions save hours of manual research and make your outreach more relevant.

To open the available actions, go to your List and click Actions.

You'll see several enrichment options, each designed for a different purpose.

Prompt AI

Need something more specific? Prompt AI lets you create your own enrichment tasks using natural language.

Simply describe what you'd like AI to do, provide any additional context if needed, choose an AI model, and let it generate the information for every row in your list.

You can use Prompt AI to:

• Create personalized icebreakers
• Summarize companies or contacts
• Classify companies (B2B/B2C, agency/non-agency, etc.)
• Analyze websites

The enriched data will appear as a Completed task in your list, you just have to click on it and add the data as a new column so to be used in campaigns, filters, or exports.

Best Practice 💡

The more specific your prompt is, the better the results will be. Clearly define what information AI should use and exactly how you'd like the output formatted.

Enrich Contacts

Retrieve valuable professional information about your contacts automatically.

Depending on the available data, this action can enrich contacts with information such as:

• Professional headline
• Current job title
• Company
• Bio
• Work experience
• Skills
• Education
• Location
• Additional public profile information

This is especially useful when building personalized outreach or creating AI-generated messages.

Enrich Companies

Get a better understanding of the companies in your list.

This action gathers publicly available business information such as:

• Company overview
• Company description
• Website
• Industry
• Social profiles
• Additional business details

Enriched company information can later be used in filters, campaigns, AI prompts, and exports.

Email Discovery

Find business email addresses for your contacts.

The platform automatically checks multiple email providers in sequence and stops as soon as a valid business email is found, helping reduce unnecessary credit usage.

Use Email Discovery when you already know who you want to contact but don't have their email address.

Email Verification

Verify whether an email address is valid and deliverable before launching your campaigns.

Email Verification helps you:

• Reduce bounce rates
• Improve sender reputation
• Clean existing contact lists
• Increase campaign deliverability

This is recommended before sending large email campaigns.

Company Open Jobs

See whether a company is actively hiring.

This action searches for current job openings and returns hiring information that can be valuable for:

• Personalizing outreach
• Identifying growing companies
• Finding expansion signals

Companies actively hiring are often investing in growth, making them strong outreach candidates.

Company Funding Information

Automatically search multiple sources for a company's latest funding information.

When available, you'll receive details such as:

• Latest funding round
• Funding amount
• Investors

Funding events are excellent buying signals, as recently funded companies are often investing in new tools and services.

Company Most Recent News

Stay up to date with what's happening inside your prospects' companies.

This action finds recent news articles mentioning the company and returns:

• Article headline
• Source URL
• Brief summary

Company news is one of the easiest ways to create highly personalized outreach and relevant conversation starters.

Company Technology Stack

Discover which technologies a company uses on its website.

This may include technologies related to:

• Analytics
• Marketing tools
• CRM platforms
• Infrastructure
• Other web technologies

Technology insights help you better understand your prospects and can reveal opportunities where your solution fits naturally.

HTTP Request

Need data from an external API? HTTP Request allows you to connect your lists with virtually any service.

You can send GET, POST, PUT, PATCH, and DELETE requests using dynamic variables from each row.

HTTP Request supports:

• Custom URLs
• Headers
• Query parameters
• Request body
• Row-based variables

This action is ideal for advanced workflows, custom integrations, and enriching your data using third-party APIs.

Which Action Should You Use?

That's it! 🎉

With Enrichment Actions, you can transform simple contact lists into rich prospect databases filled with insights that make your outreach smarter, more personalized, and more effective.

Whether you're enriching contacts, discovering buying signals, or building advanced AI workflows, these actions help you spend less time researching and more time connecting with the right prospects.