How to Create a List with AI list builder

Have an audience in mind but don’t want to build a prospect list from scratch? AI List Builder helps you turn your targeting ideas into a list through a conversation. 💬

You can describe your ideal prospects, explain what you’re selling, or paste an existing LinkedIn search URL. The AI agent helps prepare your source, enrichments, and scoring rules—all for you to review before generating your list. ✨

1. Open AI List Builder

You can get started in either of these places:

• From Lists: Select Create with AI to build a standalone list.
  
• During campaign creation: At the list selection step, choose Create list with AI, then open the AI agent from the card that appears.
  

Building from a campaign also lets you automatically add qualified prospects to that campaign. A standalone list includes scoring without the campaign transfer step. 📋

2. Tell the agent what you need

Start with whichever option fits where you are right now:

• You know your audience. Describe the people and companies you want to reach, including relevant roles, industries, or locations.
• You need help finding your audience. Explain your product or service and your outreach goal. The agent will suggest an ideal customer profile (ICP)—the type of customer you should target.
• You already have a search. Paste your LinkedIn or Sales Navigator search URL. The agent will use that source and help plan the enrichments and scoring around it. 🎯

For example, try: “Help me find heads of sales at software companies in Germany.”

If you paste a search URL, the agent uses it directly and skips the audience questions. If you only name a source, such as LinkedIn, it will still need to build the search.

3. Check the source and refine your plan

The agent selects a source based on your targeting needs, unless you’ve already chosen one. 🔎

For a LinkedIn search, open the URL provided and check the results yourself. The prospect count won’t be available before the search runs.

For a database search, review the filters, matching prospect count, and sample profiles.

The agent also outlines what information to enrich, how prospects will be scored, and—when building from a campaign—which prospects qualify to enter it. Want something changed? Tell the agent before moving on. You can keep refining the plan until you’re happy with it. 🛠️

Once the updated plan is ready and the agent has finished responding, click Next or the review banner in the chat.

4. Review your list settings

On the review screen, check the following:

• List name: Edit the suggested name if needed.
• Source: Review the LinkedIn search type and URL, or adjust the database filters.
         LinkedIn search result:
  
  
           Database result:
  
   
• Enrich this list: Review the planned additions and their price per row.
  
• Scoring and qualification: Check the scoring prompt and qualification condition. These are read-only on this screen. ✅

Enrich this list is on by default. Turning it off creates a plain prospect list, without enrichment columns or scoring💡

5. Generate your list

Ready? Click Generate. Prospects will start coming in from your source.

With enrichment enabled, new prospects automatically go through the planned enrichment and scoring steps. If you created the list within a campaign, those who meet your qualification condition are also added to that campaign. 🚀

If a column can’t be created, your list will still be saved, and you’ll see a message explaining what was skipped.

Your list is ready to grow with your outreach. Happy prospecting! 👋