Variables are used to personalize the messages that you will be sending to your leads using Skylead.
When using personalization variables (the ones provided by Skylead or your own that are imported by a CSV file) some of them will ask for an alternative input if their relevant fields are empty.
For these alternatives, you have to take into consideration the context of the message that you are trying to send and appropriately decide on the ‘alternative text’.
For the current company variable, this is a must-have, since some leads don't have their Companies entered. There is a low number of cases when it comes to this, but we want to make sure that you can engage with your leads without making any mistakes.
So just make sure to say 'your company' or something similar that goes well with your message.