How to set up A/B testing correctly ⚙️

Hey there Skyleaders,

In Skylead, you can test the entire message copy (LinkedIn message, Email, InMail, and Invite to Connect), one part of it (such as a certain paragraph, subject line, signature, Image & GIF), or the time between steps.
You can create up to 5 different variants to test. ✔️

Our recommendation is to test only one of the above steps or elements at the time. This is simply because it is harder to draw conclusions in case you are testing several different messages at once. You simply cannot know what influenced a certain action and to what degree. 

You can see the example down below:

How to read results

Go to Skylead’s Reports Page. 

Select the campaign you wish to check results for. 

Scroll down and check the step you were testing. 

From this analysis, it is clear that variant C drew the highest acceptance rate. 

This was a simple example of A/B testing. 

However, in some other, more complex cases, take into consideration other factors as well. For example, maybe a certain message with a call-to-action got the highest number of responses, but the other one booked the highest number of demos/calls. The end result is the most important one. 

If you would like to know more about A/B testing, please visit our blog "A full guide for lead generation A/B testing".

We hope this article was helpful!

Enjoy your Skylead experience! 🚀