Variable replacement 🌐

Hey there Skyleaders, 

Today, let's dive into the world of variables and understand how they help personalize your messages in Skylead. 📚

Variables are your secret sauce for crafting messages that feel tailor-made for each lead. They allow you to insert dynamic information into your messages, creating a personal touch.

Now, here's a crucial tip when working with custom variables: Skylead will always prompt you for a replacement. Why, you ask? It's all about ensuring that your message remains meaningful even if you missed some fields in your CSV file or if some fields aren't populated at all.

Let's take "Current Company" as an example. It's essential to have a replacement here because not all leads may have their current companies entered on LinkedIn. To ensure your message remains relevant, you can use a placeholder like 'your company' or something similar that seamlessly fits with your message.

This practice ensures that your messages are consistently personalized, even when not all lead data is available.

We hope this tutorial has shed light on the importance of handling variables and the role they play in delivering effective, personalized messages. Embrace your Skylead experience, and may your outreach efforts be more engaging than ever! 🌟🚀

Happy messaging! 📩🤝