Hey there Skyleaders,
In this article, you will learn more about Custom variables. 📖
They can only be used when running a campaign through a CSV file which is why it makes that type of campaign the most versatile.
When a Custom Variable is used, Skylead will always ask you for a replacement.
This replacement will be used because Skylead doesn't find the value in a cell.
Make sure that these replacements make sense contextually to the message.
This field will be opened once you click on the tag itself, like this. ⬇️
All custom variables will be located under the line, as shown in the image above.
When formatting your Custom Variables, there aren’t that many strict rules. All you have to make sure of is that the Key Variables are formatted as follows - [profileUrl and email] - or Skylead won’t be able to recognize them. ✔️
You can put a whole sentence as your custom variable and use it to maximize the personalization of your approach.
The Custom Variables that you use can’t be the same format as the variables that Skylead uses. For example: if Skylead uses the ‘currentCompany’ format, yours can say current_company.
We hope this tutorial helped you!
Enjoy your Skylead experience! 🚀