How to Use LinkedIn and Sales Navigator Filters
My name is Jelena and in this tutorial, we will go through everything you should know when it comes to Sales Navigator and LinkedIn filters.
Open your Sales Navigator and click on the “All filters” option.
The filter drop-down menu will appear in the following format:
As you may see from the above GIF, in the left top corner you have “Lead Filters” and “Account Filters”.
NOTE: Skylead can work only with the “Lead Filters” option.
Let’s start by explaining filters one by one.
IMPORTANT: Have in mind that you can also exclude people from your Sales Navigator filter search. Not all of them support this option, but the majority does.
ALSO: Some filters support the “Boolean” search. It combines keywords with modifiers such as AND, NOT, and OR to produce more relevant results.
TOP FILTERS SECTION
Whatever keyword you type in Sales Navigator will select all profiles containing it. This filter supports the Boolean search.
This filter is particularly useful if you want to narrow down a lead search that gave extended results. By choosing, let’s say - “Posted on LinkedIn in past 30 days”, the chances of improving the quality of your leads are higher, not to mention the cut in the number of prospects. However, have in mind that even when people do not post on Linkedin, it doesn’t mean that they are inactive.
“Shared experiences with you” includes prospects that worked in the same companies or industries like you, or are members of the same groups.
“Leads that follow your company on LinkedIn” includes prospects that follow your current company’s profile on LinkedIn.
Custom Lists are divided into “Account Lists” and “Lead Lists”, which you can find on your Sales Navigator profiles.
You can see how to make a Lead List on your Sales Navigator here.
Past Lead and Account Activity
Past Lead and Account Activity has to do with your LinkedIn and Sales Navigator settings, searches, and saved lists.
“Remove Saved Leads from Search” will not show leads that are in your Saved Leads List.
“Removed Viewed Leads from Search” will not show leads whose profiles have been viewed by your profile.
“Remove Contacted Leads from Search” will exclude all the leads that you had a conversation with through LinkedIn Messages or InMails.
“Search within Saved Accounts” will search the leads only within the accounts you have previously saved on Sales Navigator.
This filter is pretty self-explanatory. Have in mind that you can search by the continent, geographical divisions (EMEA), country, region, and city.
You can be somebody’s 1st, 2nd, and 3rd-degree connection or be in the same group with a certain lead.
This is where you can filter your leads based on your type of LinkedIn relationship.
When you click on the “Industry” filter you will get a dropdown list with all the industry options available on LinkedIn.
This filter allows you to search for leads by College, University, and even High School your leads went to.
You can filter your leads based on what language their account is in.
First Name and Last Name filters are self-explanatory.
ROLE AND TENURE FILTER SECTION
Seniority Level is not the title but the lead’s level of management in the current company.
Years in Current Position
This filter is good to use when customizing your outreach.
Why this one in particular?
Because it has been proven that mentioning or taking into consideration in any way the number of years in their current position when targeting a lead resulted in almost 50% of the acceptance rate.
NOTE: “1 to 2 years” and “3 to 5 years” are a bit less reliable than the others, as the first one, for example, can range from 1 year to 2 years and 11 months. Also, the thing about these two is that the listed lead has a certain job experience of “1 to 2 years” or “3 to 5 years”, but you will need to visit the prospect’s profile to see in what company exactly. It doesn’t necessarily refer to a current position.
Years at Current Company
The “Function” filter covers different departments of a certain company.
You can filter your leads depending on their title in a certain company, with the addition of choosing whether you are narrowing down your search based on their current, past, current or past, or past not current position. This filter supports the Boolean search.
Years of Experience
The filter “Years of Experience” implies the total of somebody’s work experience in general, not only in a certain company.
COMPANY FILTERS SECTION
You can filter leads by using the company where they work, where they used to work, along with other below visible options. Also, this filter supports the Boolean search.
Company headcount is a pretty unreliable filter as companies themselves put in how many (or in what range) employees they have. That’s how it happens that a firm listed as a “1-10 employees” company, turns out to be a “51 - 200” one.
Use this filter if it is important for your outreach the type of company that you are targeting.
This filter narrows down the search to all the leads that used to work in a certain company.
OTHER FILTERS SECTION
Become a Member
This filter narrows down your leads’ search based on how long ago have they joined LinkedIn.
It filters your leads depending on the groups which members they are. To know more about how to target Group Members on Sales Navigator and all of the options regarding this search, click here.
Posted Content Keywords
The “Posted Content Keywords” filter shows the list of people who posted something containing a certain word. Namely, the keyword showed up somewhere in their post or even just as a hashtag.
The “Connections of” filter targets connections of a certain prospect on LinkedIn.
I hope this tutorial was useful to you!
Enjoy your Skylead experience ✨