How to Target Members of a Specific Group through a Sales Navigator Search
My name is Jelena and in this tutorial, I will show you how to target members of a specific group through a Sales Navigator Search.
Let’s start with opening our Sales Navigator and clicking on the “All filters” option.
The following drop-down menu with filters specific only for Sales Navigator will appear in this format:
You will then scroll all the way down to the “Groups” filter.
You can target a specific group or multiple groups. Click on “Find people in groups” and type in the name of the group which members you want your campaign to be aimed at.
As you may see, if you type in “LinkedIn Social Selling” as an example, other groups will pop out suggesting that you can target multiple groups, as mentioned above. Furthermore, in the top right corner, you will immediately see how many members this group has, that is, how many leads your campaign will be aimed at.
The good thing about Sales Navigator filters is that you can go ahead and further narrow down your search since most likely you don’t want to target all of its members.
Here I chose to use the “Title” filter. Automatically, the number of leads in the top right corner will drop as well.
At the end of the day, it is up to you if you want to narrow down your search even more. You can use any of the available Sales Navigator filters until you create a “perfect” audience for the product or service that you are offering.
Once you are satisfied with all the filters you used, click on the “Search” button and it will show the number and who your leads are.
If in any case you change your mind and want to narrow down the search more, you can do it by using the filters on your left.
Now, copy-paste the URL into Skylead’s Campaign Creator. In case you did not specify the “Relationship” filter (1st, 2nd, or 3rd-degree connections) beforehand, you can do it directly on the Skylead Campaign Creator page.
NOTE: You can use the “Group Connections” option only if you are part of that group. You don’t need to be part of it to target its members. However, it is highly recommended to be part of the group whose members you are targeting just for the sake of the higher acceptance rate.
I hope this tutorial was helpful!
Enjoy your Skylead experience! 🚀