How to Make a Smart Sequence
And welcome to the Future of Lead Generation! 🛸
Yes, you’ve heard me well.
My name is Jelena, and today I will show you what Skylead has come up with to use all the available sources for Lead Generation!
Smart Sequences combine LinkedIn features (InMails, Messages, Connection Requests, Follow option) with Emails (found and verified by Skylead), and are currently the only effective path to creating the highest possible personalizable number of touchpoints with your prospects.
So let’s get started with tips, explanations, and pointers before tackling Smart Sequences (that are, btw, not complicated at all, trust me 😉 - I mean, I’m a writer and I know how to do it...so how hard can it be? 😂)
On your right, you will find elements and conditions.
Each element that requires text has the option of inserting it with all the necessary tags, Image and GIF hyper-personalization, directly while making the Sequence, as well as setting up after how many days and/or hours you want a certain element or condition to be executed.
View profile - when Skylead views the targeted account, the lead gets a notification. This step is also vital when it comes to preceding some of the conditions (see below); 👇🏻
Invite to connect - No need to put the “View” step before the “Invite to Connect” as Skylead, either way, needs to visit the profile first and then send the Connection Request. Adding a “View” step will also significantly slow down your sequence due to your daily limits (and you don’t want that, trust me 😒 );
Message - it refers to a LinkedIn message, available to be sent only if already connected with the prospect;
InMail Message - free InMails only;
Follow - when Skylead follows the targeted prospects and everything they share on their feed, they get a notification of a new follower and that you also viewed their profile;
Email message - it can come after an Email Discovery Step, after importing a CVS containing emails addresses, or in case of a 1-degree connection whose personal email is available on the profile;
Email discovery & verification - it can find the prospect’s business email even before connecting to the lead;
Each condition has two outputs - “yes” and “no”, but for the “Custom Condition” step which can have up to 5 customizable outputs.
If connected - if the lead accepts/doesn’t accept the connection request. Know that the tool will check if the condition has been executed after the designated time, and continue the sequences based on that;
If email is opened - if the lead opens/doesn’t open the email;
If has a personal/imported email - this steps checks if there is an email that has already been imported from the leads’ LinkedIn you are already connected with or you will first send a Connection Request and then check if he/she has a personal email; imported email is the one imported through CSV file containing leads’ emails.
If has verified email - checks if the email was found and verified. It has to go after the Email Verification Step;
If free InMail - Skylead checks if prospects’ accounts are open to receiving Free InMails;
If email clicked - if the email contains a link that the lead clicks/doesn’t click on;
Custom condition - you can combine multiple conditions such as “if email opened” and “if email clicked” then “send email”/”if email not opened” and “if email not clicked” then “send email” (with different copy). Custom conditions can have up to 5 customizable outputs. 🤯 Anyhow, check out our tutorial dedicated to “Custom Condition” here if you would like to know more.
Also, hear this out! 🤓
Each of the if/else steps (conditions) has a certain time frame to be completed, the one that you manually inserted as mentioned above. After that period, the sequence will check if the step has been completed, and depending on the outcome, it will decide on the next move.
NOTE: There is no limit to the number of steps you can put in your sequence.
Check out our video on how to make a Smart Sequence.
It is freaking….