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Steve
Written by Steve

How to Create a CSV-imported Campaign


If you have done any prospecting in the past, and have a CSV file full of LinkedIn profile URLs or email addresses that you would like to reach out to, you can do that by importing said CSV file to Skylead.

In this article, we will be talking about the benefits of running a CSV imported campaign and covering all the details that you need to know in order to make that happen.

The Possibilities

We can safely say that a CSV campaign is the most versatile type of campaign that you can run on Skylead simply due to the flexibility of it.

The first main benefit is the ability to add your custom audience. By picking and choosing exactly who you want to reach out to, you are able to highly personalize your approach.

Speaking of “the highly personalized approach”, you have the ability to add an infinite number of hyper-personalized variables. The only thing that you have to make sure of when adding these variables is that they can’t have the same name as the variables that are available on Skylead.

You can also choose whether you want to run a LinkedIn-only campaign or an email-only campaign. Of course, there are a couple of things that you have to watch out for.

The LinkedIn-only campaign has to have one column named “profileUrl” and the email one has to have an “email” column. These formats have to be exact so that Skylead can recognize them otherwise, the campaigns won’t start. These are known as key variables.

All other variables don’t have to follow the same format as the key variables. For example, if you want to add the lead’s first and last name, they can be formatted like this: first_name, last_name, etc.

This is how your custom variables will show up when sending someone a message. You can see that they are located beneath the variables that Skylead already provides.

The Rules of Formating

Here are some of the things that you would need to pay attention to in order for the campaign to really help you maximize your outreach.

  1. Like we previously mentioned, the names of the key variables have to fit the exact formatting that Skylead uses or we won’t be able to recognize them
  2. Likewise, the variables can’t have names that are the same as Skylead uses
  3. The CSV file itself can’t have any empty rows.
  4. The LinkedIn URL that you will be using when starting your campaign must start with https://www.linkedin… in order to work
  5. If you don’t have a valid Sales Navigator subscription, you can’t have Sales Navigator URLs in the CSV file (example: https://www.linkedin.com/sales/people/...)
  6. For a LinkedIn-only campaign, the “profileUrl” variable is mandatory
  7. For an email-only campaign, the “email” variable is mandatory
  8. And for a mixed campaign, both “profileUrl” and “email” are needed

The Limitations

When setting up the CSV campaign, in the Campaign Settings tab, the options to Only Discover Unique Leads and No Pending Connection Requests are turned off by default. We purposefully disabled those options since you are able to populate a campaign with the leads that you have hand-picked.

In order for the campaign to function properly, it is important that the first step of the campaign is a View Profile step. This is necessary to do since you are only providing us with the LinkedIn URL and so that Skylead can collect the data needed to reach out to your leads.

To check out more, feel free to watch this short explainer video.


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